Marketing and Commerce

Campaigns

Campaign records help track promotions, customer segments, follow-up messages, waitlist outreach, loyalty offers, and seasonal booking pushes. Test every message template before sending production campaigns.

Notifications

Notification records provide an operational trail for confirmations, reminders, payment messages, cancellations, reschedules, review requests, and staff alerts.

Wallets

Customer wallets can hold prepaid balances or credits. Keep wallet adjustment permissions limited to trusted administrators and record the reason for manual changes.

Gift cards

Gift cards should have clear expiry, balance, redemption, and refund rules. Use reports to reconcile gift card liabilities.

Coupons

Use coupons for limited campaigns, first-visit offers, retention offers, or staff-issued adjustments. Avoid broad unlimited coupons on public pages unless the campaign is intentional.

Reports

Commerce and marketing reports should be reviewed with bookings, payments, loyalty, coupons, gift cards, package usage, and customer retention metrics together. A promotion is only useful when the booking and revenue impact are visible.