Unifying a 60-Year Industrial Conglomerate: How Baldota Group Got a Modern Corporate Website
Baldota Group had 7 diverse business verticals — mining, energy, shipping, aviation — but no unified digital presence.
A 60-year-old Indian conglomerate with divisions in mining, pelletization, wind power, gases, shipping, and aviation needed a single website. XCodeSol built a corporate platform with dedicated vertical pages and a live sustainability dashboard.
Key Metrics
Challenges
7 Business Verticals, No Unified Digital Presence
The Baldota Group, founded in 1961, operated across 7 diverse business verticals — Mining, Pelletisation, Wind Power, Gases, Shipping, Aviation, and Environmental Solutions — but had no single digital platform to showcase their scale. Each vertical existed in silos. Stakeholders had no central place to understand the group. Their impressive sustainability metrics (2M+ trees, 122 hectares green land) were completely invisible online.
Solutions
7 Dedicated Business Vertical Pages
We designed a corporate website with dedicated pages for each business unit: Mining (flagship, zero-waste), Pelletisation (Grate Kiln technology), Wind Power (seven farms), Shipping, Aviation, Gases (30+ locations), and Environmental Solutions — all unified under one corporate identity with professional, authoritative design.
Live Sustainability Dashboard
A stand-out feature displays live environmental metrics: 2,019,031 trees planted, 122 hectares green land, 2,160 m³ rainwater storage, 9 air quality monitoring stations. Awards section spanning 21+ years. CSR initiatives. Leadership profiles. Corporate news. Multi-language ready for pan-India audience.
Process
Discovery & Content Strategy
Stakeholder interviews across 7 business units. Content audit. Identified key sustainability metrics. Corporate messaging alignment.
Design & Architecture
Corporate design system: professional, authoritative. Multi-business unit IA. Sustainability dashboard wireframes and data visualization concepts.
Development
WordPress build with custom theme. 7 vertical pages, sustainability dashboard, awards timeline, leadership profiles, news/events.
Content, Testing & Launch
Content across all verticals. Cross-browser testing. Stakeholder review. Multi-language readiness. Go-live.
Results
The corporate website unified Baldota Group's diverse operations under one digital roof. The sustainability dashboard prominently showcases environmental commitment — a key tool for stakeholder communications. Each business vertical has a professional presence supporting business development.
“XCodeSol delivered a corporate website that truly represents the scale and diversity of the Baldota Group. Every business vertical is presented with clarity and professionalism.”